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Personalize the Shopping Experience and Grow your Business (Part...

Personalization is not just another hot trend (don’t expect for it to go away quickly), but a crucial method for retailers, brands and service providers to differentiate from competitors and drive...

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5 Ways to Deliver 360° Personalized Shopping Experiences in your...

Part 2 - By creating unique and highly personalized experiences, you can improve your chances of converting browsers into buyers. This article explores the 5 main strategies you can use to create...

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2016 B2B Content Marketing Benchmarks, Budgets, and Trends

Content - How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most...

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Wearables: How Are They Helping Customers Shop Better?

If you are in retail, be on the lookout for the increase spending on and usage of wearables that will create a huge behavioral shift in the market.See it on Scoop.it, via Guided Selling

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7 Effective B2C Content Types to Convert Visitors to Shoppers

Here is a compilation of the most effective content forms you should integrate in your content marketing strategy to increase conversion and sales.Guided Selling's insight:Here is a compilation of the...

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Quizzes to Leverage the Motivating-Uncertainty Effect

10 reasons why quizzes work and examples of businesses that use quizzes to generate more visitors and increase conversion.Guided Selling's insight:Customers are over 80% more driven by emotion than...

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Guided Selling Best Practices – 5 Actionable Steps to Succeed

It's time to build Guided Selling solution that makes a difference. We present a definitive list of steps to succeed with your Guided Selling solution.Guided Selling's insight:Guided Selling has all...

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Women vs. Men - Gender Differences in Purchase Decision Making

Women shop, me buy? How gender can affect online buying behaviour and what you can do to make it work in your favour.Guided Selling's insight:Gaining an understanding of how differences between men...

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5 Reasons Why Brands Should Take Advantage of Guided Selling

Here is what Guided selling can do for brands that might otherwise be struggling to find sure footing in modern consumer relations.Guided Selling's insight:Here is what Guided selling can do for...

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5 Retail and E-Commerce Trends 2016

5 most important ecommerce and retail trends that are expected to crystalize in the coming year? Shopping trends expected in 2016.Markus Linder's insight:Wondering what you have to do to improve your...

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The Future of Commerce is Need-Based Personalization

How retailers and brands can integrate need-based and customer-centric approaches across different channels in order to thrive in the future e-commerce?See it on Scoop.it, via Guided Selling

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5 Best Product Advisor Examples of 2015

What product advisors are considered the most prominent in the passing year and how will Guided Selling tools evolve in the future?See it on Scoop.it, via Guided Selling

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How Changes in Mobile Usage are Shaping Retail

We highlight the fundamental changes in customer behaviour brought about by the rise in mobile adoption to help you reap the rewards of going mobile.See it on Scoop.it, via Guided Selling

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Guided Selling + Gamification to Help You Influence Purchase Decisions

Examples of shopping gamified matchmaking-apps that use Guided Selling to engage and help shoppers find the most suitable product on the go.See it on Scoop.it, via Guided Selling

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How Can Guided Selling Create a WOW Customer Experience?

In today’s world, the modern consumer has the luxury (and often the problem) of choosing from a large range of vendors for almost any product imaginable. Because the accessibility of the Internet...

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5 Signs You Should Invest and Jump Into In Guided Selling

Wondering whether or not Guided Selling is right for your organization? Here are the straight answers to help you figure it out.See it on Scoop.it, via Guided Selling

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How to Overcome the 4 Biggest Shopping Obstacles with Guided Selling

4 biggest obstacles customers come accross when making a purchase decision, and what role Guided Selling plays in helping you to overcome them.See it on Scoop.it, via Guided Selling

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Guided Selling in the Top 10 Industries

In a world full of choice and ​choice overload​, consumers need guidance in deciding what to buy.See it on Scoop.it, via Guided Selling

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How To Run A Successful Guided Selling Project

Leah Livingston - Director of Professional Services with SMARTASSISTANT, shares some of the best practices of implementation of Guided Selling strategies. Leah Livingston - Director of Professional...

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Guided Selling Live! 2016. Be There and Be Inspired.

Join us in New York for Guided Selling Live! on June 23rd to learn how you can use Guided Selling to create unique experiences for your digital shoppers.See it on Scoop.it, via Guided Selling

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What is Guided Selling and How it Works?

Imagine having your top sales associate on the floor 24/7, backed up with knowledge and always ready to serve up individual product recommendation.See it on Scoop.it, via Guided Selling

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Why you Have to Become a Trusted Advisor - How Guided Selling Helps you to...

4 ways how Guided Selling helps you to become a trusted authority, attract customers and become their favorite place to shop (by Martin Schliefnig)See it on Scoop.it, via Guided Selling

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How to Integrate Guided Selling in the Customer Journey

List of 4 best practice tips to successfuly implement your Guided Selling solution in the customer journey - by Vera Mayer.See it on Scoop.it, via Guided Selling

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7 Things We've Learned at Guided Selling Live! 2016

This year’s GSL! conference gathered some of the world’s experts to discuss how businesses can deliver exceptional customer experience in a digital age.See it on Scoop.it, via Guided Selling

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How to Leverage the 5 Stages of the Customer Decision Making Process

Explore the role of digital advice and Guided Selling in the 5 stages of the modern customer decision-making process.See it on Scoop.it, via Guided Selling

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How to Make Your Digital Advisors SEO Friendly?

5 steps to properly optimize your product advisor landing page in order to generate extra traffic to your website from organic search results.See it on Scoop.it, via Guided Selling

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Why Becoming the Point of Decision is The Only Way to Go

A 2016 consumer survey by SMARTASSISTANT and SapientNitro found that 67% customers in the US and UK shop at less than 5 different shopping destinations.See it on Scoop.it, via Guided Selling

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Guided Selling Solution - Build or Buy?

Should you put your IT on the job of creating your interactive advisors or leverage existing technologies to get it done? Let’s look at pros and cons.See it on Scoop.it, via Guided Selling

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From E-Commerce to Conversational Commerce: Chatbots and Virtual Assistants

What did change that chatbots and virtual assistants are creating a worldwide buzz? How can businesses leverage conversational commerce?See it on Scoop.it, via Guided Selling

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Guided Selling – The Power Tool for Your Magento Store

Learn how Guided Selling can not only increase sales but also make sure more customers leave your store satisfied and come back for more.See it on Scoop.it, via Guided Selling

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